ABOUT

WHO I AM 

I’m a curious generalist who enjoys getting into new topics, understanding how things work, and figuring out what to do next. My work spans service design, research, consulting, project work, and strategic development, and I enjoy moving between different kinds of challenges rather than specialising in just one.

I’ve chosen freelancing in part because it gives me the independence and variety I value. I like working on several different topics and projects at once, learning quickly and immersing myself in unfamiliar subjects. I’m comfortable keeping many things moving at the same time - and I genuinely enjoy it.

I’m also a passionate athlete, with experience competing in soccer, rugby, weightlifting, and swimming. Sport has taught me a lot about teamwork, ambition, discipline, and showing up consistently - qualities that I bring into my work as well.

Pragmatic creativity: I think creatively, but I’m equally interested in what actually works. For me, good ideas become valuable when they can be turned into something practical.

WHAT I DO

Service design & research

User research · interviews · journey mapping · prototyping

Strategy

Strategic design · systems thinking · organisational strategy

Projects & transformation

Project coordination · digitalisation · organisational change · implementation

Facilitation

Workshops · co-creation · design sprints · stakeholder participation

Public sector & complex organisations

Government · municipalities · traditional organisations · cross-sector collaboration

I work across service design, research, project work, and strategic development, helping organisations make sense of complex challenges and turn insights into practical action. My work is rooted in the public sector, but I’m not limited to it

I know the public sector from both the inside and the outside: I have worked within the digital department of the City of Freiburg, for the Ministry of the Interior as an "innovation fellow" and as a consultant and researcher at the consultancy  'Strategy Architects'. My work has included digitalisation and internationalisation strategies for municipalities, projects with ministries, foundations and churches, as well as service design, user research, workshops and design sprints. I have also worked on smart city and social innovation projects.

My experience extends beyond the public sector. I have worked with international service design consultancies, conducted qualitative user research across different markets, and supported an urban planning agency with research on public transport use. Earlier, during an internship at Demos Helsinki, I explored governance innovation and public policy from a think-tank perspective.

I’m particularly interested in work where the problem is not neatly defined: understanding what is happening in practice, bringing different perspectives together, and helping organisations move from ideas to something they can actually use.

MY APPROACH

I don’t believe in one-size-fits-all approaches. Different challenges call for different ways of working, and I draw from service design, research, strategy and other disciplines depending on what the situation requires. My knowledge and understanding of design goes beyond service design: I see it as one way of working among many, rather than a universal solution.

I’m interested in what lies behind a service: the structures, processes, organisations and wider systems that shape how it works. Rather than only changing the service itself, I want to understand the context around it and, where useful, help facilitate change at those deeper levels. At the same time, I’m pragmatic about it - sometimes the right answer is simply to improve the service.

I enjoy analysing complex situations, questioning assumptions, and moving between the bigger picture and the details that make something work. I work well in environments where there is room to explore, learn quickly, and turn ideas into something practical.

Having studied and worked across Germany and Finland and worked on projects in the UK and Estonia, I appreciate international projects, cultural differences, and working across languages. I’m a native German speaker and work fluently in English and Swedish. My Finnish is at an advanced C1 level and continues to develop.

WHAT I CARE ABOUT

I want to work on things that matter and have an impact beyond the organisation I happen to be working with.
That is one reason I have gravitated towards the public sector: it is often where changes can have the widest reach and where there is real potential to improve how society works.

I want to contribute to a more equal and sustainable society and to services and institutions that give people the opportunity to participate and shape their lives on their own terms.